When we hear Little Ceasers we immediately imagine pizza – a round pie that is cut evenly into slices for everyone to enjoy, and THE Little Ceaser with his stick legs and orange toga and mouth wide open preparing for his first bite. It was fun to approach a project that already had such distinct associations, we had so much to play with.
Leaning into the pizza slice, we examined its geometry – incorporating playful circles and triangles that resembled a piece of a pie and the pepperoni on top. We found inspiration from the character of their logo, exploring the black gestural line and bright colors. Our design aimed to reflect Little Ceasers by using simple materials in innovative ways varying materials in color and scale, to show how diverse and supportive of a family the company is.